OBA
CIPP/E glossary · Last reviewed: · By Victor Humenhuk (CIPP/E certified)
OBA - Online behavioural advertising - website ads targeted on a user's behaviour observed over time, often via third-party ad-network cookies with unique identifiers.
In the CIPP/E body of knowledge, OBA comes up under Ch 16.2 - OBA and the GDPR; IAPP Training · Module 8 - BoK V.D.
OBA in context
- [[OBA]] targets ads at people based on their behaviour observed over time. (Online behavioural advertising (OBA))
- The ePrivacy rules apply to OBA ==whether or not the data is personal data==. (OBA, cookies and ePrivacy (Article 5(3)))
- [[OBA]] targets website ads on ==observed behaviour over time==, often via third-party ad networks placing ==cookies with unique identifiers==. (Module 8 · Online behavioural advertising (OBA) & cloud computing)
Where OBA is covered in the CIPP/E study notes
- Online behavioural advertising (OBA)
- Module 8 · Online behavioural advertising (OBA) & cloud computing
Related terms
- Cookie
- Profiling
- Joint controllers
- Single out
- Cloud computing
- Article 5(3) (ePrivacy)
Test yourself on OBA
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